Disney devotes over $100 million to kids’s health centers
The Walt Disney Company will be dedicating “more than $100 million in company resources, including cash, products and services, to reinvent the patient and family experience in children’s hospitals across the globe.” This strategy will cover the media giant’s efforts to increase its wish-granting program each year.
Chairman and Executive Officer Robert A. Iger revealed that this effort will present over 5 years, elaborating on its vision to assist kids’s health centers:
“Disney’s timeless stories have touched hearts and lifted spirits for generations, and we believe they can bring comfort to children and families going through a very difficult time. Using the powerful combination of our beloved characters and legendary creativity, we’re planning to transform the patient experience in children’s hospitals around the world — creating a personalized and engaging atmosphere that will inspire young patients and ease the stress of a hospital stay.”
Disney’s amusement park designers, the “Imagineers,” will be using their competence to execute the following ideas:
- A brand-new RFID-based system permitting clients to tailor their health center go to by picking their preferred Disney characters and stories, which will surround them throughout their stay. The system will likewise open unique aspects to more boost the experience and individualize, such as “enchanted” art work that comes alive.
- Themed treatment and client spaces including interactive murals of Disney stories, bedding and dress including each kid’s preferred characters, and customized in-room home entertainment. Furthermore, well equipped mobile “play carts” will consist of Disney-themed video games and activities to offer households something to do together to assist minimize tension and monotony.
- Disney first-run films and tv programs, in-room both readily available and in themed appear cinema in the health center, together with other Disney home entertainment alternatives.
- Disney customer-experience training for medical professionals, nurses and personnel. The prominent Disney Institute, a part of The Walt Disney Company that offers expert advancement training concentrated on management, worker engagement and high quality service, will produce a personalized program for health care specialists created to cultivate a less demanding, client and family-centric health center experience.
Texas Children’s Hospital in Houston, Texas is Disney’s very first partner for this enthusiastic job. Mark A. Wallace, the President and CEO of the biggest kids’s health center in the United States, had this to state:
“We are honored to be the inaugural hospital to collaborate with Disney on this exciting patient-focused initiative. Patient care is at the center of our mission, and in addition to providing the highest-quality medical care to children, we strive to make the hospital experience as enjoyable and stress-free as possible for every patient and their family. We are looking forward to working with Disney to enhance our efforts in this area.”
Guiding Disney in this venture is an international panel of medical specialists, consisting of medical professionals, nurses, health center administrators, moms and dads and kid life specialists. Dr. James B. Fahner, M.D., F.A.A.P. Division Chief, Pediatric Hematology and Oncology at Helen DeVos Children’s Hospital/Spectrum Health in Grand Rapids, Michigan is among the members on the panel, and revealed excellent optimism for the collaboration:
“Disney stories and characters provide a shared vocabulary between our young patients and their medical team. The magic of Disney restores some childhood innocence during a very difficult time, and also allows us as caregivers to be at our very best. I can’t think of any company that is better suited to lead this type of work than Disney.”Related youtube video: (not from post)